Thursday, March 23, 2006

Riding My Back

Aiming to ride your back in Trinidad and Tobago

This is a dull billboard lacking any creativity but aiming to ride the backs of the Soca Warriors football team. It speaks of the general attitudes in advertising. The Ad has nothing to do with football, but is representing support where support was never given. And in many ways, it is representational of the culture where praise and admiration to individual achievements are often given after the fact, but rarely before.

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